Coursework
The undergraduate Certificate in Event Management requires a minimum of 21 s.h. of credit, including at least 6 s.h. in event management coursework (prefix EVNT). A maximum of 9 s.h. of approved transfer work may be applied to the Focused Elective requirements of the certificate. Students must maintain a grade-point average of at least 2.00 in work for the certificate.
The certificate may be earned by any student admitted to the University of Iowa who is not enrolled in a UI graduate or professional degree program. Undergraduate to Graduate (U2G) students may earn the certificate when the undergraduate classification is primary.
Students take EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260 Event Management Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship in one of these: EVNT:2110 or SRM:4196 or SRM:4197 or SRM:4199.
Core Courses
| Course # | Title | Hours |
|---|---|---|
| One of these: | ||
| EVNT:3154 | Foundations of Event Management | 3 |
| SRM:3154 | Foundations of Event Management | 3 |
| And one of these: | ||
| EVNT:3260 | Event Management Workshop | 3 |
| SRM:3147 | Sports Event Management | 3 |
Internships
The core courses must be completed prior to enrollment in the internship.
| course # | title | hours |
|---|---|---|
| One of these: | ||
| EVNT:2110 | Internship in Event Management | 3 |
| Students can substitute EVNT:2110 with the following courses: | ||
| SRM:4196 | Interscholastic Athletic Administration Field Experience (must enroll in at least 3 s.h.) | arr. |
| SRM:4197 | Sport and Recreation Field Experience | 3 |
| SRM:4199 | Independent Sport and Recreation Field Experience (must enroll in at least 3 s.h.) | arr. |
Focused Electives
A minimum of 12 s.h. chosen from these (6 s.h. of focused elective coursework must be numbered 2000 or above with no more than two courses at the 1000 level)
| course # | title | hours |
|---|---|---|
| EVNT:3160 | Crisis Management | 3 |
| EVNT:3165 | Event Marketing | 3 |
| EVNT: 3170 | Venue Management | 3 |
| EVNT:3180 | Sustainable Events | 3 |
| EVNT: 3185 | Topics in Event Management (repeatable) | 3 |
| EVNT: 3260 | Event Management Workshop (if not used to satisfy core requirement) | 3 |
| ARTS:1070 | Elements of Graphic Design | 3 |
| BUS:3000 | Business Communication and Protocol | 3 |
| COMM:1816 | Business and Professional Communication | 3 |
| COMM:1818 | Communication Skills for Leadership | 3 |
| COMM:1819 | Organizational Leadership | 3 |
| COMM:1830 | Communication Skills for Community Engagement | 3 |
| COMM:2044 | Political Communication | 3 |
| COMM:2829 | Leadership for Civic Dialogue | 1-3 |
| COMM:4044 | Political Marketing: Media, Campaigns, and Persuasion | 3 |
| ENTR:1350 | Foundations in Entrepreneurship | 3 |
| ENTR:3595/MGMT:3500/MUSM:3500/NURS:3595/RELS:3700/SSW:3500 | Nonprofit Organizational Effectiveness I | 3 |
| JMC:1300 | Introduction to Journalism and Strategic Communication | 3 |
| JMC:3530 | Social Media Marketing | 3 |
| JMC:3540/SMC:3540/SPST:3181 | The Business of Sport Communication | 3 |
| JMC:3710/MUSM:3710 | Fundraising Fundamentals | 3 |
| JMC:3720/MUSM:3720 | Nonprofit Communications | 3 |
| MKTG:3000 | Introduction to Marketing Strategy | 3 |
| MKTG:4101 | Integrated Marketing Communications | 3 |
| POLI:3202 | Political Psychology | 3 |
| SRM:2065 | The Experience Economy | 3 |
| SRM:3147 | Sport Event Management (if not used to satisfy core requirement) | 3 |
| SRM:3158 | Sport and Recreation Promotion | 3 |
| SRM:3175 | Sales in Sport | 3 |
| SRM:3178 | Communications and Public Relations in Sports | 3 |
| SRM:3210 | Event Bidding: Processes and Strategies | 3 |
| SRM:4197 | Sport and Recreation Field Experience (if not used to satisfy internship requirement) | 3 |
| THTR:3270 | Entertainment Design | 3 |
| THTR:3510/INTD:3510 | Introduction to Arts Management | 3 |
| UICB:4415/ARTS:4415 | Introduction to Classical Calligraphy | 3 |